United Kingdom

Amazon Music One Take Feat. Fortnite

We created Amazon Music One Take - a London-inspired, in-game hub within Fortnite, where players could enter and challenge themselves within a chosen map. The first; a cityscape arena drawing on iconic places from UK hip-hop folklore, where music unlocked eight music-sample powered puzzles. Next, a DJ-inspired bedroom map for classic Fortnite game modes; playing from the perspective of a toy soldier, a sniper battle in the bathroom, or fighter plane skirmish – all littered with music easter eggs. And an ultra-high BPM speed-run map, where players raced through the streets of London, across the UK to Edinburgh Castle, before travelling through Glastonbury to the pyramid stage.

Netherlands

SIM (Special Investigative Media)

Amid a 20% surge in crime victimization among Dutch citizens last year, a desperately understaffed Dutch Police Force faced an increase in unsolved cases. Eyewitness tips became the critical divide between solving crimes and letting them go cold. We transformed our marketing algorithms into a real-time crime-fighting tool. Within minutes of a crime occurring, our platform automatically builds and deploys hundreds of assets in programmatic, search, and social to a geotargeted population of potential witnesses. Tailored dynamically to each crime's specifics, our campaigns didn't merely reach millions—they transformed viewers into potential keys for justice, yielding unprecedented engagement and response rates. This campaign received a Bronze at the 2024 Cannes Lions Awards in the Media category for Not-for-Profit Charity & Government Work.

United States

IN THE DEEP

We partnered up with Gilead to create a unique custom podcast that would dive into the challenges surrounding HIV in the South – In the Deep. This isn’t the story of media riding the coattails of creative, nor how smart media planning amplified another agencies’ creative idea. This a story about how media-driven cultural and consumer understanding opened the door for media-driven consumer facing executions which led to life-altering outcomes for a vulnerable population.